How to Hire a Professional Fashion/Apparel Photographer
I’ve been offering professional services as a fashion/apparel photographer in Toronto at Zone9 Studio for more than twelve years. I’ve a great sense of style and years of experience working several companies looking for a fashion/apparel photographer to produce photographs of their products, offices or factories.
I have found that there is a great general lack of knowledge about great variety of qualities and types of photographs. Finally, I am going to offer a guide about how to choose the professional services of fashion/apparel photographer with a great sense of style.
Here, I will try to explain how to identify the type and quality of photographic production that one needs to make. Based on this, you will be able to know how to choose the right professional fashion/apparel photographer.
What kind of photographs do I need to take?
Often companies ask me how much it costs to do, for example, fashion or apparel photographs. The correct question is how much it costs to take a particular type of fashion/apparel photography.
And for this, it is best that the company send the Photographer an example of the type of photographs he would like to take. These can be taken, for example, from the website of its competitors or from an image bank.
There are very complex and expensive productions and other very simple ones. They often do not know – nor do they have to know – to distinguish if what they want is easy to do or not. Therefore, an example photograph is key to identify what they want to do. It assess whether this type of photographic production falls within their budget.
How to choose the right fashion/apparel photographer?
There are two main decision factors are the price (quantitative factor) and the quality and style of the photographs in the photographer’s portfolio.
- The Price
We all know the saying that cheap ends up being expensive, many companies continue to be governed exclusively by price. This is obviously a mistake. How many times has it happened to us that we have bought a very cheap electronic device (a television, an MP3 player, etc.) and it was so bad that in a short time we had to throw it away and buy the one that was somewhat more expensive but of a known brand?
The result: that has left us quite expensive in the end – and we have wasted time. In professional fashion/apparel photography exactly the same thing happens.
- Quality and Style
There are several questions that I recommend that the company to ask when looking for a Photographer: Do I like the photographs I see on your website? Is it what I am looking for? Is the style suitable for what I want to do? Are they all good or is there a lot of variation in quality? And finally, of the specialty that I am looking for – do you have good photographs?
Finally, the style of photographs is the one I’m looking for? Each photographer has his/her style. This is neither better nor worse. It is simply your personal vision of photography. We have to choose that photographer whose style is what we like and fits with our product and company.