Do Video and Photography Services Matter Under Covid-19? Yes!
The COVID-19 is affecting all the business around the globe. Businesses and their revenues have been affected due to all issues and situations created by COVID-19. But it doesn’t mean that marketing should get slow or stopped. In this hour of problem, you have to be more effective and innovative for the marketing of your brand.
As a Toronto-based photography studio, Zone9 Studio has proven that it is able to help clients grow sales and attract potential customers through powerful and imaginative imagery. Due to self-quarantining, smart and intriguing photos and videos have become more important than ever.
It doesn’t matter if you are a small business owner, a member of the C-Suite, or a private individual trying to navigate how the world is changing. First impressions formulate the variety of our initial and continued reactions as it pertains to doing business. A large part of that is the quality of photos and videos representing your messaging.
Here are the top three reasons why you should consider either revitalizing or getting new photo and video services from Zone9 Studio.
1 – ONLINE VIEWERSHIP IS GROWING EXPONENTIALLY
Streaming services are reporting huge increases in viewership, which is forcing some services to reduce quality to handle the numbers of people trying to access content. Some of the largest increases are 10% on Twitch and 15% on YouTube Gaming. Per the Hollywood Reporter, Verizon is claiming that online gaming has increased by an astounding 75% during peak hours in North America.
Perhaps most importantly, they also report that overall internet traffic is up nearly 20%!
With all of the increased online traffic, just imagine how many new potential customers are now surfing sites they otherwise may not have searched before. That means content, your content, is being viewed more now than ever before. Ask yourself if the photos and videos alongside that content are really putting your best foot forward, because if not, then now is the time to make a push toward something eye-catching (even GIFs!).
New front page images will make your visitors pause and get engaged with your site. An informative video will catch their attention and yield more outreach. Creative GIFs will help them consider product possibilities. All of these elements can also be on par with your branding requirements to ensure consistency in your messaging.
2 – A CHANGE IN THE ECONOMY MEANS POTENTIAL BUSINESS LATER ON
Several states across the U.S. have required that nonessential personnel either work from home or cease work altogether. Essential personnel are struggling to get through workloads. Businesses are closing and the way we do business is changing.
However, it won’t always be this way. The economy will swing back and businesses will pick right back up again where they can.
New businesses will open to cover the slack left from businesses that couldn’t make it through the recession. That means eventually there will be massive opportunities that a savvy entrepreneur can capitalize on.
Are you prepared for these opportunities? With something as simple as a new headshot from Zone9 Studio, you can instantly freshen up the aesthetic look of your corporate biography. Maybe you need new cover images for your proposal documentation. A new video promoting your services definitely wouldn’t hurt either.
The point is that there will be a very lucrative window opening up in the near future, so it’s important to make sure that your materials, whether they are online or physical, are ready to put in the hands of future customers. These materials need to be of a professional quality as well. Zone9 Studio will ensure professional consistency across all projects, making sure that you’re presented in the best light possible, both literally and metaphorically.
3 – PEOPLE ARE GOING TO WANT CONCISE INFORMATION HANDED TO THEM
Coronavirus is forcing people to adapt to new lifestyles and limited interactivity. This means that people are taking in information more efficiently and they aren’t going to want long-winded, face-to-face sales pitches. Taking a client out to lunch isn’t an effective (or probable) means of making a sale right now, and it will likely be this way for at least the next few weeks.
A great way to adapt to the way your clients are going to want pitches is to create an engaging video. Zone9 Studio specializes in concise, informative videos that get the point across in as little time as you specify. This doesn’t mean the video will be huge explosions and attention-getting stills; the videos are professional, informative, and concise.
A powerful video can make the sale for you, and your clients will appreciate that you’ve made the effort to deliver them something tailored and focused on what they want to hear. Right now, they would much rather have you send them a link to a video, attach it to an email, or view it embedded on a site than have you meet up in person.